Fortune Cookie

By Brad Thomason, CPA


The fortune cookie said:

"To understand is hard.  Once one understands, action is easy"

It's sort of humbling to see your whole operating philosophy summed up on a little slip of paper.  But it's kind of cool, too.

I don't think a lot of elaboration is needed here.  The term 'easy' is a bit fuzzy, and in my view should be interpreted as easy to figure out, if not actually easy to perform.  But other than that, I don't find much else to add.

Please use the resources available on this site to help further your own understanding.  That's what we put them up for.  Please reach out to us if you have any questions or need clarification or assistance with getting the last pieces of the puzzle to drop into place.

But also please take confidence in the idea that if you put in the time to understand the issues and the way things fit together, the path to follow will reveal itself.  That's the payoff for putting in the work, and the means by which you get the benefits that good planning and management can lead to.

The fortune cookie says so.  So how can we argue with that?